Some view Innovation as an abstract, serendipitous event. We have shown through dedicating our lives to research applied in practice that this is not true. There are more efficient ways to succeed with your innovation projects if only you know what to look for! The below resources will help you get a better understanding of that.
Business Anthropology
June 11, 2020
A new product development process that works at lightning speed requires new ways of working plus new ways of innovating. This applies to both B2B and B2C businesses and across industries.
May 16, 2020
In this thought experiment, write out which attributes you believe matters most about your product to the people who are buying it.
May 16, 2020
In this thought experiment, write out which attributes you believe matters most about your product to the people who are buying it.
May 16, 2020
Empathy is the cornerstone of business anthropology. Can you put yourself entirely in the customer’s mindset?
April 7, 2020
In this thought experiment, try to imagine every way that customers could use your product in the wrong way...
March 1, 2020
Going out and observing customers is something you should really try and not just as a thought experiment. I have often advised business leaders...
February 23, 2020
Invite every team member to describe the most unusual sight or event they witnessed on the way to work that morning.
February 8, 2020
Who are your top competitors? What would it take for you to sit down with them at a table and talk about the future of your industry?