Some view Innovation as an abstract, serendipitous event. We have shown through dedicating our lives to research applied in practice that this is not true. There are more efficient ways to succeed with your innovation projects if only you know what to look for! The below resources will help you get a better understanding of that.
Business Innovation
July 30, 2020
Prepare yourself for a voyage into the impossible. We assure you, we will arrive at specific strategies for business growth and profitability, but the road to our destination leads us through the darkest forests of theoretical physics. Don’t be afraid. There are no equations to memorize and no test at the end, but you must understand the logic behind hypothesis-based innovation to guide you in designing your own.
July 19, 2020
You should expect that the first time you attempt to create something truly innovative, something that has never been done before, you will make mistakes...
July 12, 2020
As you prepare yourself to innovate without fear, there may be no better place to start than inside classic works of science fiction. All of science and all of fiction emerge from What-If
June 27, 2020
In some other universe, infinitesimally close to our own, all of your worst decisions never happened. You didn’t hit send on that sensitive email, or you put your credit card away, or you took an alternate route to work.
June 17, 2020
Quantum cosmology represents one of those math-heavy niches of obscure research where science and science fiction tend to bump into each other a bit.
May 20, 2020
Prepare yourself for a voyage into the impossible. We assure you, we will arrive at specific strategies for business growth and profitability, but the road to our destination leads us through the darkest forests of theoretical physics. Don’t be afraid. There are no equations to memorize and no test at the end,
May 16, 2020
In this thought experiment, write out which attributes you believe matters most about your product to the people who are buying it.
May 16, 2020
In this thought experiment, write out which attributes you believe matters most about your product to the people who are buying it.
May 16, 2020
Empathy is the cornerstone of business anthropology. Can you put yourself entirely in the customer’s mindset?
April 7, 2020
In this thought experiment, try to imagine every way that customers could use your product in the wrong way...
March 1, 2020
Going out and observing customers is something you should really try and not just as a thought experiment. I have often advised business leaders...
February 23, 2020
Invite every team member to describe the most unusual sight or event they witnessed on the way to work that morning.
February 8, 2020
Who are your top competitors? What would it take for you to sit down with them at a table and talk about the future of your industry?